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1. Association
People need to associate with your music to something they know before they listen to anything, yet alone download anything. So make sure that you actually specify what you music sounds like. This is a fantastic way to get the "mental image download audience". By saying: "Tiesto sounding music to make your butt shake. Click here to dance for free." Is an extremely good mental image ticking all the downloaders boxes. 1. They are into that style of music, and 2. Its free. You are putting up mental images of kicking music because you have associated it with kicking artists and descriptive words.
2. Artist Pages
You have to know your audience for this to work. Hence doing prep work before you even start building a web site. Ask yourself, who actually is your audience? if you have created trance tracks you need to be building pages designed to attract trance listeners. A great way of doing this, but getting targeted downloaders is to make pages that review trance artists. If you list the "best trance artists" and then have a page dedicated to profiling each one, then you are netting a wide but targeted audience who likes trance. Then at the bottom of each page link to your own songs.
3. Placement
This is an area where I have done extensive research. First off, you need to figure out "what is your goal". Be realistic. If it is to get an album deal, then it means hard work, but if your goal is to spread your music far and wide then the actual placement of your songs on your pages will make a huge difference to downloads. If your songs are more than a few clicks away then you will not get that download.
If they are 1 click away then you will get a much better response rate. 1 click away downloads are only available if you have a nav bar that says 1. free music, 2.links on other pages that link directly to your music download page (not many people jump straight into your homepage, most will jump away from it as most traffic generated is search engine led) that state there is free music to listen to.
4. Offer a download
This may seem pretty insane, but it is strange how many people don't offer this. It is mainly because they don't say that people can download their tracks or have them tucked away from public view. Or...my personal bug bear...pay to download. I am not going into that, but all I am saying is that don't get people to pay for your tracks. You are supposed to be promoting your tracks- so don't put up a cash barrier. Offer a free album download to newsletter subscribers. This offers to spread your tracks and increases your subscriber base at the same time.
5. Pre-sell
It may sound strange, but getting the download is all to do with selling, even though you are offering something for free. You see, point 2 in combination with point 3 will get the most recognition from downloaders because they are wanting to download your song. If you go onto a site with reams of MP3s, unless you know the artist or have a love of their music them then it makes no sense to download anything- what on earth are you downloading? IamHere.mp3- what is that!?
We must realise that downloaders have a vast choice out there, so we must make their site visit pleasurable, and easy to get what they want. Having flash and "in your face" animations seem cool, but they don't really add to your pre-sell, they just annoy and don't lead the downloader to what they want.
So to increase your downloads, you must always think of pre-selling. This can be simple as putting a streaming link on your page, playing the track when someone comes onto the site (beware download rates).
Even putting a brief description with the track (key word= descriptive/ relevant/ see point 1) and even asking to rate your music (you can see then what people like and dislike- an easy tool to modify your future music creations. You could even put remixes of various artist tracks (having a page per song to get better ranking in search engines and to attract the targeted audience).
Describe what you have done, get interviews from like themed artists, appear on other artists sites...Offer something for the downloader.
Dominic Hough has created "The Complete Music Making, Marketing and Selling Bible". From idea to number 1 success, see how YOU can create a Techno smash with free music software. Click here to find out more.
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